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For many women the thought of labelling Ronda Rousey as ‘curvy’ seems a little absurd, but in a fashion world ruled by the size zero elite, there’s no other category that she quite fits in to. Her killer performance in the UFC Octagon sees her fight in the 135lb weight class, so for us here in the UK that works out to just over 9 and a half stone…a very average weight for a woman of her height, so why are we labelling this as ‘curvy’?
On the surface it’s Ronda’s athletic frame that poses an issue for off the shelf sizes in high street fashion, but I would argue that the issue goes much deeper. The problem here is not Ronda’s body type, it’s that fashion continually fails to represent and produce products for multiple body types that go beyond petite and plus size.
Nearly every time I visit a website in search for some new clothes, I click on an item and read this in the info section “Our model Chloe is wearing a size 6”. Side note – Chloe is also 6’ 3” and by the looks of her fantastic bum must squat every day, but hey I’m sure my size 10 is going to fit just as well on me as Chloe’s 6 does on her, please take my money!
Ronda’s partnership with Buffalo Jeans since 2014 has seen an interesting relationship develop – from their first photoshoot when Ronda mentioned their jeans didn’t fit comfortably on her calves, to now having released the Hope range with jeans that fit the most common body shapes that we see and experience daily.
Although it seems that a few fashion outlets such as Buffalo Jeans are starting to realise the importance of creating clothes that compliment a range of body types whilst not compromising on comfort or style, we still have a way to go. So whilst I embrace this new campaign and praise both Ronda, and Buffalo on their jeans, I hope one day we can stop using such broad terms such as curvy, petite and plus to sell clothes to women who just want clothes that fit.
