Back To Black Everything

There is a common misconception amongst women that wearing black must mean we are scared of colours and patterns. That we shy away from them in a desperate bid to hide the flaws we dislike most about our bodies. Turns out though that couldn’t be further from the truth.

In colour psychology, being drawn to the colour black signals a desire to reclaim power. Whether that’s by trying to ward off emotions, create space from unwanted people and energy, or communicate a need, and a want for respect, favouring all black is usually a subconscious message to others, rather than a statement about how we feel about ourselves.

With this in mind it is easy to see why we have derived the idea that black must mean we dislike our bodies. In psychology people who favour black are often categorised as highly emotional people and even slightly neurotic at times. They do desire deflection from what they look like it’s true, however it’s not for vanity purposes at all, but for a far more primal need to achieve and accomplish free from visual clues.

Research shows that different colours stimulate the brain in different ways, and the way in which we respond to each of those colour says a lot about who we are. Women will choose wear black to be more than what they appear, not less! The choice of the muted tone diverts attention away from physical attributes and instead forces people to focus on what they do and who they are.

 

The uniformity and monochromatic properties of black mean it give off a sense of certainty and togetherness, which can be crucial when trying to be taken seriously, impress or win over a situation. Studies suggest that this is because black is most often associated with being serious, reliable and trustworthy; which ultimately translates to others as the wearer is confident. In fact, according to the psychology behind it black is actually the most attractive, self-assured, and even calming colour there is, while yellow is the most irritating of colours; causing the heart rate to increase, inducing a panicked state. So, next time you give yourself a hard time for buying get another LBD or wearing black on black just remember that the power is quite literally in your hands!