In a land where social media sharing is king and once illustrious celebrities now sit alongside friends in your Instagram feed, it is becoming increasingly difficult to separate the two worlds. I often find myself lusting over SJP’s latest killer heels or Beyonce’s brand new bling, before reality kicks in and my brain rudely reminds me that I probably couldn’t even afford the bag it came in!

But it was whilst browsing the internet for a new watch, aimlessly daydreaming of Rolex, Cartier and even Michael Kors (sigh), that, to my surprise I realised that obtaining a gorgeous piece of wrist candy need not always come with such a hefty price tag. And the more I looked the more I found stylish, on trend, and most importantly affordable watches to suit even the most modest of budgets.

 Olivia Burton

Back in 2012 college friends Jemma Fennings and Lesa Bennett spotted a lucrative gap in the market for stylish yet affordable women’s watches. Now an incredibly successful business, Olivia Burton watches can be found on ASOS, Topshop and their very own website.

Olivia Burton collage

Wonderland Lilac and Gold, £62, Olivia Burton | Modern Vintage, £72, Olivia Burton | Parlour Floral Tan and Gold, £75, Olivia Burton



The original for effortless retro chic, Casio has been making affordable fashion timepieces since the 1970’s. The brand has seen a huge resurgence in recent years as vintage and retro styling has become more and more fashionable. Nowadays Casio has branched out from its digital metallic classics, now offering a fantastic range of dainty summer watches featuring leather straps and analog faces.

Casio Collage

Casio Digital Bracelet Watch, £50, ASOS | Casio Ladies Wristwatch, £55, American Apparel | Casio Mini Digital Watch, £30, Urban Outfitters 


Established way back in 1912, Limit is by far the oldest ‘value brand’ on our hit list. With prices starting from as little as £12.99, Limit offer a great way to stay on trend without spending over the odds.

Limit Collage

Limit Black Face Number Watch, £14.99, ASOS | Limit Ladies Vintage Watch, £29.99, Topshop | Limit Classic White Dial Leather Strap, £12.99, Tic Toc Watches

So when it comes to finding that perfect timepiece ladies it’s time (sorry) to get your head out of the clouds, because the reality is no where near as bad as we first thought!

By Jenna Jones

Related Posts

Leave a Reply