I think it’s pretty safe to say the London 2012 Olympics have become the talk of the town over the last few months, and as the opening ceremony fast approaches, sporting spirit and Olympic hype is bigger than ever. With an event as large as the big games, designers have embraced the joy that comes from such a large occasion, creating trendy sportswear and dressing shop windows with all things patriotic. Stella McCartney, the face and designer behind Britain’s Olympic uniform, has set the standard and in turn, retailers and designers everywhere have followed suit to dress us all in stylish wear in preparation for the games.

Opening Ceremony is a leading multifaceted retail environment which has established itself on the history and ethos of the Olympic games. Bringing together emerging American talent with young and established designers from abroad, Opening Ceremony touches base on the the legendary games’ mission statement, which aims to merge sports, business and global participation.

In spirit of the London 2012 Olympics, Opening Ceremony have moved into in the heart of Covent Garden. A three-part evening launched and celebrated the opening of their first European store, which included an in-store shopping event, unveiling of the new store, and a street party. The store features wear for men, women and children, displayed proudly amongst triangular, bright, neon sculptures and showcases designs from the likes of House of Holland, Topshop and Adidas. If your a fan of Olympic fashion, Opening Ceremony is ideal as their ready-to-wear designs combine sportswear with street attitude. If your looking for something smaller, perhaps as a memorabilia of the games, shelves of sweetie jars hold many colourful trinkets such as key rings and whistles making the perfect Olympic accessory.

Each year Opening Ceremony opens a store in a new country and so we are very lucky to have New York’s hippest boutique move in round the corner. This shop is definitely worth a look to kit yourself out in stylish clothes that are worth a gold medal.

Marni Banks

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