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We are constantly being told that in order to have a healthy diet and that beach bod we so desperately desire we must eat as much fruit and veg as we can lay our hands on (or at the very least the coveted five-a-day) and year after year there is the latest food craze that sweeps the nation. We have chowed down of kale and shot back wheatgrass until the cows came home, but if there is one fruit you should be eating this years it’s melon. Following a huge surge in the popularity of this wonder fruit which boasts numerous health, fitness and beauty benefits melon is the latest go-to health food of the moment. But if like us Semple girls you can’t be dealing with cutting, chopping and lugging copious amounts of melon to the office and back then we have the answer. Leading the trend is the UK’s first and only range of raw, fresh melon juice, Mello drinks, which has seen sales of its watermelon and cantaloupe varieties rocket. In less than a year, Mello went from a start-up to selling nationally, reflecting consumer demand for the drink.
For all your melon needs visit Mello
Since launching at Ocado in August 2014 Mello has been flying off the shelves and even has some celebrity fans. Founder Rose Aldean said: “With melons gaining a celebrity following, including the likes of Lewis Hamilton and Miranda Kerr, it’s no surprise that this wonder fruit is becoming increasingly popular. Since launching nationally we’ve seen strong sales growth and project this to continue to increase in 2015, with new stockists being announced soon.”
A celebrity endorsement will always help a craze catch on but it’s not just celebrities who are increasing their melon consumption. In 2014 melons were the best-selling exotic fruit category in the UK with 470,000 tonnes of watermelon consumed during May and June in that year alone and apart from being a refreshing delicious drink that harks back to hot summer days by the pool, melon is fast becoming known as the beauty secret of the stars, with A-lister models including Gisele Bundchen and Miranda Kerr making it central to their diet. Sports stars are also jumping on the bandwagon, with boxer, Manny Pacquiao, incorporating melon into his post workout meal to help replenish his body’s glycogen levels.
Team Semple love Mello so much we served the melon juice at our press day
If thats not enough to convince you here are the Mello facts…
For beauty
Cantaloupe varieties boasts Vitamin A to encourage skin re-generation, Vitamin C to reduce wrinkles, Vitamin K and E to keep skin at its optimum health and Vitamin B to replenish and rejuvenate the skin as well as promote hair growth.
For fitness
Both varieties boast key properties. Watermelon has a high natural water content providing a refreshing way to stay hydrated during and after a workout whilst aiding muscle recovery and cantaloupe melons include Vitamins A and C, helping to prevent damage by free radicals, as well as alkaline giving the body more energy and vitality.
For health
There are also multiple benefits. Watermelon includes antioxidants to support a healthy immune system and even works to help the prevention of cancer and cardiovascular disease, boosting the body’s immunity to fight off infections and naturally raise the skin’s SPF. The Vitamin A in cantaloupe melon is good for vision, cell growth and skin regeneration, whilst the Vitamin C is involved in the formation of collagen.
By Sophie Maguire
