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It is the unparalleled access to be an individual that makes the world of fashion so unique and exciting, so when we heard that crazy kitsch duo Meadham Kirchhoff had unveiled their fourth collection for high street giant Topshop we were eager to investigate. Comprising of 80 stunningly outlandish creations, the new offering is the pair’s latest and largest collection so far, including everything from slip skirts and angora jumpers to lurex tights and frilly garter clips
“The overall aesthetic was influenced by Marilyn Manson and the Spooky Kids, Kembra Pfahler and glam rock,” explained Edward Meadham and Benjamin Kirchhoff. “It is an enormous and all-encompassing collection which will offer a myriad of choice for any customer to adapt or reject as they see fit.”
The 80‘s glam rock influences inspired Meadham Kirchhoff to base the collection on their very own fictional band named the Cherrys – with the individual ‘Cherry’ band members representing the four sub trends within the range.
The Cherry’s in question include; the mischievous Cherry Pikka; the childlike Cherry Blossom; the demure Cherry Cherie; and the rebellious Cherry Satanika – each separate in their signature look, but very much united in their unmistakable MK style.
Topshop’s Creative Director Kate Phelan, said: “The pieces are special and exciting, they capture their bitter-sweet world of fashion … combining great narratives with strong characters, their clothes are delicate and romantic with a perverse twist that keep the collections modern and innovative.”
The fairytale backstory comes complete with its very own twitter hashtag (#WhichCherryAreYou?), that creates a whimsical and fun environment for shoppers. Encouraging them to not only become a part of the wacky world of Meadham Kirchhoff, but to also interact with fellow lovers of the label, propelling highstreet/designer collaborations into the social media-oriented world that we now inhabit.
With suitable hashtags and fictional band members accounted for it is by now glaringly obvious, that the designer wears of Meadham Kirchhoff aren’t for the fainthearted! But surprisingly enough, in between the frilly patent pinafores and Alice in Wonderland-esque platform shoes, there are in fact some wearable pieces for the more reserved Topshop customer, including a beautifully elegant pale pink slip dress and a delicate lace trimmed camisole.
The designers’ sense of imagination and femininity should most definitely be applauded, as whether you love it or loathe it, the feel good spirit is undeniable. And regardless of if you invest in a statement piece or simply just peruse the crazy collection for fun, one thing’s for sure, that little taste of Meadham Kirchhoff madness will be sure to brighten up any dreary day!
By Jenna Jones
