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Since opening their first boutique in London in 1963, Kurt Geiger has become a must-have for shoe lovers everywhere. As the favourite high-end, high street label celebrates their 50th anniversary this month all we can think is; ‘we hope we look this good when we are 50’.
So how does footwear favourite Kurt Geiger celebrate their birthday? By investing in the future of shoes of course. To mark the occasion Geiger have partnered up with Cordwainers footwear college at London College of Fashion (which is celebrating its 125th year) and pledged funding to support mentoring programs and scholarships. Some of the funding will also be used to maintain and grow the Cordwainers college archive which is already home to around 650 shoes, some dating back as far as 1780.
With over 70 stores worldwide, Kurt Geiger has come a long way since that first store on Bond Street. The covetable, fashion forward designs makes this brand lust worthy whilst the price tag makes it achievable for shoe lovers to house their feet in a little bit of luxury. With a creative team headed up by Rebecca Farrar-Hockley, who has the enviable job of driving the creative vision for the label (and no doubt a to-die-for shoe collection), each off-shoot of the main line collection has its own distinct style.
Carvela is a favourite amongst Kurt Geiger fans and has become synonymous with fantasy footwear and everyday must haves. KG Kurt Geiger is inspired by off-duty model style and grunge-cool.In 2011 fashionistas everywhere rejoiced as Kurt Geiger launched its accessory collection Everything but the Dress which pays homage to London’s edgy style.
Kurt Geiger’s partnership with Cordwainers is good news for girls everywhere; together they will keep bringing fresh talent to the forefront of British fashion and feet that are wearing KGs are definitely happy feet.
By Samantha Vandersteen
