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Can you imagine a world where if you just imagined changing the colour of your top, it would instantly transform? We may be a long way off that, but the fact is that fashion is embracing technology at an increasingly fast pace changing the face of the industry as we know it. Just when you thought Cher’s computerised closet in Clueless was as far as technology related fashion could go, designers are now collaborating with the biggest names in tech to bring the two forces closer than ever before, changing the face of fashion as we know it.
We may be only on the cusp of what’s to come, but as the most fast moving industry on the planet designers are already wanting to embrace this trend in this years fashion weeks. At LFW Henry Holland made history collaborating with Visa Europe to introduce wearable payment technology to his SS16 collection. The innovative technology enabled the Frow to instantly purchase direct from the catwalk through a specially designed HoH ring linked to payment receiver tags on the garments; bringing a whole new meaning to fast fashion!
As the new ‘it accessories’ of the moment, the gadgets may be taking over the catwalk, but the technology behind them is encouraging new designers to think outside the realms of the traditional conventions of fashion. Designers know aesthetics, and tech companies know about user experience, so combining the two is going to create a revolution in the fashion industry. Most recently tech giant Apple joined creative forces with Parisian designer Hermès to create the latest Apple Watch which according to Apple is set to be the “ultimate tool for modern life”.
The mighty rise of social media has also infiltrated fashion across the board in recent years. Where as once being invited to a show meant an exclusive look at a designers wears, now fans are able to see collections just as quickly from the comfort of their own homes as social media platforms are awash with images and videos before the designer has even taken a bow. At this year’s NYFW DKNY took the collaboration one step further, creating an Instagram Direct campaign to send fans a behind the scenes look into the work of the brand’s creative directors.
Social and technical advancements are undoubtedly making the fashion industry more accessible, breaking down the customer consumer barriers. But I can’t help but feel that by embracing the future we are in fact taking away the unobtainable allure of high fashion that makes it so exciting. And where’s the fun in having everything at your fingertips?
