According to a recent survey, the average baby’s wardrobe consists of 56 outfits, amounting to a staggering £327. It is thought that new parents are feeling under pressure to emulate the style of celeb tots such as Harper Beckham, dressing their little ones in the hottest baby brands. Let’s be honest, who can resist the teeny tiny versions of such iconic branded items as the Ralph Lauren polo shirt and the Chanel Boucle Jacket?


But consider this if you will: baby clothes come in sizes grouped by two or three months, indicating the length of time that they are expected to last, as babies grow so quickly in the first year. As cute as they are, is it really realistic and practical for parents to be replacing tiny designer threads every three months, especially if it means, as it does for some families, the parents forfeiting their more expensive clothing and even food? That’s right, there are some parents out there who are skipping meals or living on the bare minimum and only buying new clothes very rarely and from budget shops, in order to make sure that they have enough money to keep their little one’s wardrobe fully stocked with the latest Ralph Lauren sleep suits and Nike trainers. Is it possible that, instead of forking out for a Mulberry Alexa, some mums are now carrying around a tiny person-shaped accessory emblazoned with the hottest designer logos?

My little girl is only nine months old, but she definitely has more outfits in her wardrobe than I do. However, this does consist of the next two sizes and certainly does not amount to the estimated £327 that the report suggested. Whilst it might seem bizarre to some for something so small to need so many clothes, you must consider that babies are very messy and quite often go through more than one outfit change per day, especially when you get to the ‘self-feeding’ stage. Of course you could go with accessories like shoes and hair bows from Dior that can be kept as keepsakes, but personally I prefer to have lots of cheaper items so that it doesn’t seem such a waste when items get ruined. Another option is to go with hand-me-downs and handmade or knitted cardigans. These are so much more personal and can be passed down for generations, becoming treasured garments, with a fantastic story, which is what we love here at MSL.

That said, if you must insist on having the trendiest baby at the Tumble Tots class; H&M is just one of the High Street giants to offer trend aware baby clothes at a reasonable price, as well as being a brand favoured by some famous faces, not forgetting their long standing position as the top chain offering designer collaboration collections including Versace and Marni. When clothes are this tiny, they aren’t any less cute if they don’t have a designer label, especially when you can get such good designer-inspired looks for less on the baby high street.

By Louise Hayward

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