While a habitual lusting over designer labels that I sadly cannot afford has become an undeniable, and rather pleasurable pastime it has been rather refreshing to stumble across a visionary brand that not only offers an original sense of style but also a price range to suit the more modest of bank balances. Surely such a mythical place doesn’t exist I hear you cry! But let me introduce you to The Whitepepper.


Created from “humble Tumblr” beginnings back in 2011, The Whitepepper is an East London based brand that offers a Meadham Kirchhoff meets reworked retro kind of style with a little vintage vibe thrown in for good measure. After opening their own online store to celebrate their first anniversary, The Whitepepper is now stocked by a number of influential retailers including ASOS and Topshop and has been seen of the pages of Grazia, Company and Look to name but a few.

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In m opinion it is The Whitepepper’s simplicity that has been the key to the brands success. Nothing is too try hard, claiming to be the next ‘it’ item that every woman must have. They have cleverly created a collection of beautifully designed staple pieces in a range of modest colours, prints, and styles that leaves you utterly vulnerable to the brands irresistible charms! Never one to disappoint, the site also offers a select few ‘out there’ pieces but even then they only seem to add to The Whitepepper’s perfection – I mean who doesn’t need a kitsch bunny jumper complete with carrots in their life?!

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Just four or five staple pieces from The Whitepepper range really can instantly reinvent an otherwise uninspiring wardrobe. And speaking as the proud owner of the oversized trench in black, which instantly transforms any outfit from drab to fab and the to die for nude flatforms, I can safely vouch for my bold statement!


Semple’s Social Media Manager Jenna at LFW sporting her Whitepepper Flatforms

So what are you waiting for? Spice up your wardrobe this S/S with a little style seasoning courtesy of The Whitepepper. But be warned this website could seriously damage your bank balance!

By Jenna Jones




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