Swedish clothing brand H&M is set to add another retail brand to its ever expanding portfolio. Clothing and homeware brand Arket, will feature select brands as well as its own and also serve customers with an in-store café making it a hub for shoppers. Their first flagship store is set to open later this year on London’s Regent Street,...Read More
Swedish innovation and design is increasingly popular around the world, due mostly to its simplistic and often effective design. Our homes, cafes and offices are all by-products of Swedish design sporting exposed wood, clean cut lines and minimalist detailing, and now the signature that we have come to know and love is starting to make its...Read More
In November, to break the monotony of everyday life I went to Oslo for a week. I’d been wanting to go for a while, and every Scandinavian country is on my list as I like the general culture and history of that part of the world. Oslo has plenty of that and it certainly didn’t...Read More
We just can’t get enough of Scandinavian style at the moment, so it is no surprise that this week we celebrate another brand bringing all things scandi to the British High Street. COS – you are our newest High Street Hero. Despite only launching in 2007, COS has quickly become a favourite with style savvy girls...Read More
As most things do it all started with a TV programme. The Killing hit our screens and we were captivated, not only with the dark storylines but also with Sarah Lund in all her chunky knitted glory. Now that the temperature has dropped and Christmas is just around the corner, what better time to embrace...Read More
Fashion has always sought inspiration from pop culture so it is not surprising that what we watch has an impact on the way we dress. But there was one TV show in particular that changed the relationship between TV and fashion forever; Sex and the City. Since then many small screen hits have spilled over...Read More
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