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We just can’t get enough of Scandinavian style at the moment, so it is no surprise that this week we celebrate another brand bringing all things scandi to the British High Street. COS – you are our newest High Street Hero.
Despite only launching in 2007, COS has quickly become a favourite with style savvy girls after an injection of Swedish style into their wardrobe. COS joined the H&M (Hennes & Mauritz) family as a luxury counterpart to the quick fashion, low prices brand of the H&M stores. COS stands for Collection of Style and aims to bring together elevated basics that are chic and stylish and designed to last for more than a season or two.
If you are after wardrobe essentials that are modern and functional then look no further. The company reinvents classics and merges traditional methods with new techniques to create essential, understated but covetable collections. Catering for both women and men the brand prides itself on considered design, offering quality over quantity.
In the eight years since the launch of the brand they have grown quickly with now over 116 stores worldwide. However the locations of the stores are carefully considered and the interiors are designed to be sympathetic to their location and the building itself. From the stores on your local high street to their online shop, it is all about the customer experience. With a clean and fresh look, the website clearly reflects the brand and offers interesting edits to inspire you whilst you shop.
The collections themselves are exactly what you would expect from a scandi brand; nothing overtly girlie, nothing too bodycon, this is about comfort and style. Stocking classic knitwear that is feminine and stylish, androgynous trousers and items with an unusual twist, COS should become your go to for the Scandinavian style that seems to so suit the current fashion mood.
COS and the whole H&M family seem to be able to do no wrong right now, so get to your local high street or browse their online store to stock up for this winter season. Why? Just COS.
