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H and M
Let’s face it although the average height of the UK female is 5’3”, there is an ever increasing rise in the new, taller, ‘glamazon’ women. I, myself, am the dizzying height of 6’1” (and a half, which I always play down). Although pretty much every person I meet in the street gushes “my goodness, aren’t...
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Eco-friendly, green, sustainable…they’re all buzz words of the moment which we’re told we should be aspiring to. And perhaps as responsible consumers, we should care as much about the “responsibility” of our clothing as we do about the “quality” of our clothing. Well H&M is taking steps to make it that little bit easier for...
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Designers have been collaborating with high street retailers for the last ten years, feeding our love of mass production. Just last week H&M announced a new collaboration between themselves and the Editor of Japanese Vogue. The love affair between designers and the mass market began ten years ago with American retailer, Target. Ever since then,...
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“In order to be irreplaceable one must always be different” – Coco Chanel. For me, this line sums up exactly what the new H&M conscious collection is about. Going beyond existing standards to create something so desirable without any means of compromise. Fashion is most successful when no element of beauty is left behind and...
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