Sweets, Sugar, Spring and Mulberry

Spring is well and truly in bloom and with Easter been and gone, if your still in need of a sugar rush, there is something else that will satisfy. With every new season comes a new bag and when looking for the perfect one to accessorize outfits with this spring, I came across the Mulberry Spring 2012 Advert Campaign. Mulberry have encapsulated this seasons pastel trend of mute lilacs, sky blues, soft pinks and mint greens which are perfect for a summery outfit or the essential accessory and will definitely feed your craving.

As a British luxury lifestyle brand, Mulberry have paid homage to the quintessential, quirky British summer combining images of oversized ice cream cones and candy rock against a backdrop of Brighton Pier and the sea side. The images are quite literally, mouth watering. The colours of the delicious treats are truly fitting with this Springs colour palette and exude excitement for the summer ahead of us.

Emma Hill, creative director of Mulberry found inspiration for the adverts when reminiscing on her own memories of trips to the beach as a child. Not only are these fond images for Emma, but I think they tap into the nations memories of the seaside and therefore represent true British heritage. As if we weren’t already jealous of Mulberry girls Lindsay Wixson and Frida Gustavsson and exited about the long summer days ahead, the Mulberry Spring 2012 campaign makes all of us at MSL want to purchase a new season bag, fill it with treats and head straight to the beach.

Marni Banks


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