L.2.Mae – Made in Britain

With the rain pouring down outside it can be hard to remember what is good about Britain. Not so for designer Debbie Huntley who is on a mission to launch a new brand that has British style and charisma stitched right in.

Debbie graduated from the University of Huddersfield with a degree in Fashion Design with Manufacture, Marketing and Promotion. After cutting her teeth at brands like Paul Smith and Alice Temperley she decided to set up her own label and L.2.Mae was born. The brand philosophy puts cut and quality over passing trends and create elegant yet modern pieces to flatter real women.

Thanks to her degree, Debbie developed a fascination with manufacture and was determined that her label would be conceived, manufactured and distributed solely in Britain. Launching in 2011 for Spring/Summer 2012, L.2.Mae is now in its second collection. Autumn/Winter 2012 will find Nappa leather and wool sourced through Yorkshire mills featured heavily in a capsule collection of gorgeous, timeless pieces.

You may be surprised to find that the images of the collection shirk the usual trend for size zero models and gaunt faces. Tumbling blonde hair, red pout and the womanly curves of the model showcase the collection that takes inspiration from Antonio Gaudi’s gothic architecture. The black and berry colour palette continues this dark theme, lightened only by flashes of tan.

It’s great to see a new designer starting out with such a clear mission statement for her brand and with their new online boutique you won’t even have to step out into the rain to get your hands on a piece of the action.

By Samantha Vandersteen