With just days to go the buzz around the start of London Fashion Week is electric, but while everyone is anticipating the latest from Burberry, Tom Ford and Daks it was something a little more ethical that caught our eye. Founded in 2006 by the British Fashion Council with Orsola de Castro and Filippo Ricci, Estethica, is putting sustainable fashion right at the forefront of fashion week once again.

Embarking upon yet another sustainable fashion showcase at London Fashion Week, Estethica cherry picks designers and artists for their “design excellence and commitment to working in a sustainable way”. This season the Somerset House showrooms will be home to eight ethical designers each identified by the Estethica tag including names like Christopher Raeburn, Eden Diodati and Termite.

aChristopher Raeburn

termiteTermite Eyewear 

edunEden Diodati

As well as a host of established designers, this season Estethica will also be showcasing sustainable emerging talents. The new showroom, located in the West Wing of Somerset House will feature ready-to-wear pieces by Flavia La Rocca, sportswear by Louise De Testa and luxury knitwear by Katie Jones. The Emerging Talents Showroom is also set to feature an installation by multi-media artist, Alex Noble, showcasing two of his EMG (Everything Must Go) projects, collaborating with the likes of Giles Deacon, Zandra Rhodes, and Kit Neale.

ktKatie Jones

Caroline Rush, CEO of the British Fashion Council, said: “Estethica celebrates designers who are committed to the future – the future of fashion, the future of the environment and the future of textile production and manufacturing.The British Fashion Council is always looking for ways to encourage fashion that is sustainable and aims to implement positive fashion values across all of its pillars and initiatives.”

And as if that wasn’t enough ethical goodness there will also be a dedicated Estethica film screening in the BFC Presentation and Digital Space on Sunday 14th September, to celebrate the BFC’s digital Pillar. As well as five short films from the crop of emerging talent there will also be a screening of The Next Black, an ethical fashion documentary produced by AEG, looking at the changes to come for the future of clothing.

By Jenna Jones

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