Far from resting on their laurels after the success of their anniversary AW14 collection, Daks was back bigger and better than ever for SS15, with a few surprises up their sleeve. Inspired by dance, creative director Filippo Scuffi chose The Royal Opera House as the backdrop for his romantic new collection.

And the all new venue wasn’t the only surprise in store as, for one season only, the British heritage brand decided to abandon its famous house check, in favour of a muted feminine colour palette of greys, mauve and bright white.


Inspired by grand surroundings, the aura of such an auspicious and creative space was reflected in the ethereal beauty of the models as they glided down the stark white runway. Extravagant cashmere gauze designs and dramatic collar details beautifully conveyed the theatrical emotion of the collection. While the clean cut tailoring and crisp structure offered a reassuring nod to the Daks style we have come to know and love.


Gowns were simple yet show stopping, with elegant decorative trim and cross over strap belts in classic shades of grey. Traditional tailoring was taken to a new level of sophistication; from trousers and pencil skirts festooned in dove grey feathers, to metallic three quarter length trenches and utilitarian sheer maxi shirt dresses.


While we look forward to the revival of the signature house check in future collections, we admire Scuffi’s decision to take us somewhere new. Dreamy, elegant, and exquisite, the collection provided a refreshing alteration to the brands heritage style while subtly retaining the customary Daks charm.


Filippo Scuffi


By Jenna Jones



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