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When Vidal Sassoon opened his first salon in London in 1954 his Bauhaus-influenced styles marked the end of the beehive and the bouffant – hairstyles curled and piled, to achieve height and shellacked into place. Sassoon, who has died aged 84 produced futuristic, creative cuts in the 1960s that fell into place every time, illustrating ‘where women wanted to go, rather than where they were at the time.’
In an interview Sassoon explained: ‘Women were going back to work, they were assuming their own power. They didn’t have time to sit under the dryer anymore.’
Vidal Sassoon’s graduated bob and sharp angled shaped cuts became integral to the look of Mary Quant, the British fashion designer who created the miniskirt in 1964. Sassoon used hair like fabric, cutting clear asymmetrical shapes, developing the iconic 1960s 5-point cut.
Sassoon developed a famous range of hair products, created licensing deals across the world and became an art collector in his Los Angeles home, but sold his business interests in the 80s to devote himself to philanthropy and supported human rights.
Vidal Sassoon made a connection between cutting hair and the catwalk through breaking moulds and being fearless of change. At MSL we applaud people who throw elements of design into the air and allow new ideas to emerge. Thank you Vidal for your inspiration.
Maggie Semple
