Lady Gaga and Katy Perry may not be the style icons that you would try to emulate for your everyday look but are their red carpet choices the iconic dresses of the future?
Fashion Week is fast approaching and here at MSL we are on the look out for the latest trends. Team MSL have noticed that the use of technology is becoming more and more prevalent in modern fashion design. It was inevitable that our everyday gratification for technology would start to spread into our wardrobes. Fashion styles have always been indicative of epoch, for example after the Second World War women drew lines on their legs as they could not afford stockings. In the Sixties hemlines became shorter to reflect how women were becoming emancipated from their traditional role in society. At the Grammy Awards in 2010, the artist, Imogen Heap wore a ‘Twitter’ dress. Her black sheer gown on the outside appeared like any other dress worn on the night, yet it had an oversized necklace feature that acted as a receptacle for her fan’s tweets. Inside her gown a router was hidden to transport the twitter feed and each time one was received a light would flash.
It is easy to think that technical fashion is merely a concept touted out to the rich and the famous but think again. Cutecircuit are an online store based in London dedicated to wearable technological fashion. They are responsible for creating an award-winning ‘hug’ shirt which enables the wearer to send a sensory hug across the world as there are sensors inside the fabric which recreate the warmth, feel and even emotion of human contact. It promises the same ease of sending a text message to your friend. They stock the ‘K-dress’, a similar design to the one they made for Katy Perry which she wore to the MET gala. It features LED lights embedded in the silk and taffeta bringing new meaning to the idea of ‘lighting’ up the room with your presence.
Even though at the moment these dresses are still a commodity it looks as though soon your staple LBD will become an in-house entertainment centre, computer and mobile phone unit all in one.