“68 percent of women can’t identify with the images they see in ads.” – Dove’s Global Beauty and Confidence Report, 2016 Creative agency Mindshare in Denmark are on a mission – destroy advertiser’s ideas of ‘real’ women. The reason? The media’s portrayal of women across both digital and print are wildly unidentifiable for women across...Read More
This week, as London endured yet another tube strike, I found myself getting stuck in the most uninspiring places. Tube undergrounds, train platforms and in the middle of a penguin like huddles. I wasn’t a fan and I’m sure many of you who had similar experiences would agree. But it got me thinking. Where would...Read More
Do you ever trawl over google images and think to yourself “If only I could have Mila Kunis’ big brown eyes, Kim Kardashian’s flawless sun kissed complexion or Penelope Cruz’ luscious glossy locks”…Yeah, same here. We live in a world where celebrities are the holy grail and we are constantly faced with images of perfection,...Read More
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