Fashion can be fickle. What’s ‘on trend’ one day can become fashion road kill in the blink of an eye and as much as we probably don’t like to admit it, we are all slaves to the style alter. We’re always told by our elders to keep hold of precious items because one day everything...Read More
As I sat on the plane I marvelled at how I was on my way to New York with Uma, a Semple client. What began as a throw away remark while we were having an indulgent coffee after a ‘bootcamp’ gym session one Saturday, turned into brand Semple arriving in New York during Fashion Week...Read More
I took a photograph of my shadow recently while in Ostia, the local beach near to Rome. I started to think about what shadows mean and wondered how I could develop a narrative around shadows and fabric, the reason why I was in Italy. I began with the following notes: ‘Am on an early train to...Read More
I used to say to my team that August is a month that doesn’t exist. I encouraged people to come in slightly later, go out for coffee and generally use the time to tidy up. I’m not quite sure when August became a month that did exist at Semple but it is now as busy...Read More
I sat down with Ruth Cooper-Dickson to discover how a chance meeting at one of our hosting events became the start of her Semple journey, from a made to measure dress to becoming a brand ambassador… How did you first find out about Semple? I first heard about the brand when I was invited to...Read More
A typical day at the atelier… I tend to get to our atelier around 8:30am having checked and replied to any pressing emails at home, such as a client of ours wanting to schedule a fitting or liaising with our Italian mill about new fabrics. Mid morning I like to go downstairs to visit our...Read More
As I work in our Covent Garden atelier on a marketing tactic to introduce Semple dresses to more women, I am distracted by a voice on the radio mentioning online shopping. Two years ago I wouldn’t have been so interested but now a good deal of my time is spent thinking about why women buy...Read More
I like creating and participating in teams. From the start of MSL five years ago, many significant individuals have contributed to the ebb and flow of ideas and I sometimes pause to reflect on how alike, and yet how different, those people are. The skills shared and developed, the bonds formed, the ways of thinking...Read More
I’m 5.ft 1, I work in fashion, and I love clothes. Clothes on the other hand don’t love me quite so much! The stores I lust after cater to a taller, waifer framed clientele. I’m top heavy, pretty short and with a tiny waist, making shopping far more challenging that it should be for someone...Read More
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