Growing up, writing your wants and wishes to Father Christmas on Christmas Eve was a necessary and excitable tradition for many of us. While a pony or the new BMX undoubtedly topped many a child’s Christmas List, it was the act of writing down your favourite things and leaving it beside the fire with a...Read More
People often tell me that I am understated and when I was younger this felt like a criticism. However, over the years I have come to like being understated as it appeals to my sense of curiosity and playfulness. I spoke recently at the Festival of Marketing conference in London and at the end of...Read More
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