The world of fast fashion never stops moving. So while we’re enjoying the balmy temperatures of the summer months and donning our denim cut offs and kimonos the powers that be are already showcasing jumpers and jackets for the chilly times ahead. Now while this is no new occurrence in the industry it has been a while since such affordable and great looking AW attire meant that we couldn’t possibly wait until a more appropriate time to tell all.

As the years go on and purse strings inevitably become that little bit tighter, there has never been more of a need for budget friendly, yet on trend style and no where more so has this been seen than up and down the aisles of our great british supermarkets. Their affordable offerings have been a firm favourite with an older clientele for for quite some time, but after a sneak peek of what next season has to offer we think it’s high time we popped to our local Tesco for a little more than just a pint of milk!

George at Asda

According to George, AW14 is all about “textured woollens, plaid checks, scuba fabrics and high-shine pieces.” The muted pastel of their clean cut coats and vibrant plaid knits give the collection a stylish yet playful theme for autumn.

catwalkTeddy coat (adult) £25

ffCheck coat £32 / Crop jumper £16

Images: George 

F&F at Tesco

Eclectic Indulgence, the all new AW range from F&F has taken it back to basics with a traditional colour palette consisting of neutral caramel tones and classic black. Sheer and sequins feature heavily throughout the range as well as pops of fur in “every size, shape and colour … to add a chic appeal when mixed with sharp tailoring.”

dressSequin Dress £30

blouseBlouse £14


Sequin pants £20


Tu at Sainsbury’s

And finally for those who simply cannot wait for the colder months to come, Sainsbury’s has some great priced SS essentials that won’t even come close to breaking the bank. From illuminous embroidered kaftans to staple smocks and shirt dresses Tu have got summer sewn up.


Safari dress £22 / Printed dress £20

smockWhite and pink smock £20

Images: Tu

By Jenna Jones



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