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So tell me what you want, what you really, really want I wanna, (ha) I wanna, (ha) I wanna, (ha) I wanna, (ha) I wanna really, really, really wanna show in New York!
Formerly known as Posh Spice, Victoria Beckham was once a member of one of the biggest girl groups in the world! Pop personas, risqué mini dresses, platform shoes and auto tune were the order of the day, and this recipe for bubblegum pop, coupled with the girl groups catchy songs and overall family appeal rocketed them to success throughout the 90s.
But when the group broke up, as they all inevitably do, Victoria Beckham; or VB as she is now affectionately known, turned her back on her pop charting days transformed from the somewhat laughable Posh Spice into Serious ‘I mean business’ Spice.
Leaving a pop franchise as big as The Spice Girls and then trying to carve out a separate career off of the back of it is not without a certain stigma. While other group members such as Geri Halliwell and Emma Bunton stayed in the entertainment industry, happy to ride the wave of their former success, VB shunned the industry entirely and after her marriage to footballer David Beckham, she set about creating the Beckham brand. Business savvy and definitely the one wearing the trousers VB launched the players career to dizzying new heights, making Beckham not just number seven, but a national treasure. Together this power couple where taking over and it wasn’t long before VB was immersing David Beckham in the fashion industry, rubbing shoulders with the big players and along the way managing to secure herself a place in a world she coveted. No an easy task for a woman whose fashions choices of yesteryear were far from in Vogue.
Yet despite her short comings, Victoria defied her critics and built up her own fashion brand from nothing, turning it into what it is today; a respected empire which is said to have turned over a staggering £34million in the last financial year. As well as her ready to wear ‘Victoria Beckham collection’ and line of luxury handbags, which cost upward of £18,000 each, VB’s income comes from denim lines, eye makeup and the ‘Victoria, Victoria Beckham’ brand, which is slightly less formal, if marginally more affordable, than her mainline label.
In 2011, in a far cry to her girl band days, VB was awarded an accolade that would far surpass her Brit Award and would cement her as one to watch. She was named Designer Brand of the Year by the British Fashion Awards. Other awards quickly came flooding in and in 2014 she was named Entrepreneur of the Year by Management Today magazine. Victoria Beckham transformed herself through hard work and dedication, and is now hardly recognisable as her former self. Long gone are the tight black skirts and sultry finger pointing and in their place is a poised, successful business woman whose fashion shows sell out and who Anna Wintour is proud to call a friend.
I think it’s safe to say that with Victoria at the helm the future for the Beckham’s is definitely booming.
