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“Yesterday I was clever, so I wanted to change the world. Today, I am wise, so I am changing myself.” – Rumi, 13th Century Persian poet and Islamic scholar
I am in the business of looking at women and their bodies. I am not a doctor, personal coach or stylist. I measure women’s aspirations and turn the centimetres into lovingly made, classic dresses.
I have a very simple story that acknowledges a truth. No two women are physically the same and while many of us make choices about what we wear, not enough of us pause for a moment to really consider how we can match the dream of ourselves to reality. At Semple when we measure women’s bodies we also measure their aspirations.
Aspirations are thoughts, hopes and ambitions. They are often private and shared among close loved ones and friends but rarely do we find occasions to make our hopes public, but imagine if this were more widely available, expected, normal.
At Semple we have three strands through which women share their aspirations: Women, Fashion and Stories. Women are inspired by each other at our exclusive events programme. Fashion – our dresses that we believe are like reliable friends, they will not let you down. And our publishing enterprise captures thousands of Stories a year through commissioned books, daily blogs and our bi-annual magazine that comments on our past, present and future. When I whisper Women, Fashion, Stories in the same sentence, I hear inner confidence, power and celebration.
We care about women, about what they feel on the inside and what they represent on the outside. We believe that we improve women’s lives and receive confirmation of this regularly. One of our clients recently posted on social media: “For the first time in a long time I can look in a full length mirror without contorting myself into unlikely positions and feel pleased by what’s reflected back. Thank you Semple.”
I hope that you will join Semple so we can measure your aspirations. Together we can change the world and ourselves all at the same time.
