Relaxing with Ginny K’s

We’ve already established that loungewear is having a moment. So if you are basking in the easy-going glory of enjoying fashion that functions but is comfortable too, then you will definitely want to discover Ginny K’s.

Put a note in your diary now for AW14 which sees the launch of the new collection by loungewear label Ginny K’s. The relaxed, effortlessly chic collection has been designed with style and comfort in mind. Sumptuous silks and cottons that are comfy enough to lounge about in but smart and stylish enough to wear out and about too, these designs are too good to be kept behind closed doors.

The designer behind the brand is Ginny Kirsch and you would be forgiven for not yet knowing her name. After studying at Cordwainer’s College, Kirsch started her career in footwear and accessories, earning her fashion stripes with international fashion power houses Patrick Cox and Charles Jourdan. Ginny decided it was time to step out of the shadows and launch her own collection, filling a gap in the market for stylish loungewear that is comfortable, flattering and versatile enough to take you from day to night.

The new collection is inspired by luxurious colours of the Orient with rich burgundy, rose gold, navy blue and black. Featuring camisoles, shirt dresses, shorts and loose fitting trousers, the capsule collection is perfect to mix and match. Quality fabrics and attention to detail are key to this considered range of luxury loungewear with prices starting at £75.

You might not have heard of Ginny K’s just yet, but come autumn she’ll be the only person you want to relax with.

By Samantha Vandersteen