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Sunshine might be a disappointing no show so far this year but that hasn’t stopped us dreaming of our summer wardrobes here at Maggie Semple. In the event that the sun does actually put his hat and come out to play make sure you are well prepared by checking out new online fashion store Skinniebelle.
Launched in May, Skinniebelle’s Spring Summer 13 collection is the epitome of summer; laid back styling and an ever present feeling of wanderlust that is perfect for the British festival scene. Freelance photographer Ella Nash had the idea for the online store after wandering the globe, eventually ending up in Bali, where she discovered a hoard of designers perfect for the EU market. So began Skinniebelle, which now sources from all round the world.
More than just a fashion store, the website offers style ideas and inspiration via their tumblr page, which they describe as a giant mood board. Regular blog posts and style guide drops will make this a must see website for your summer styling and the affordable price tags make it a must have for your bank balance. The collection could provide your whole summer wardrobe with interchangeable pieces including crop tops, printed tees, dipped hem skirts, cut offs and trousers. Bright colours and floral prints add to the festival vibe and hipster look from which it takes its inspiration.
Ella Nash describes the Skinniebelle customer as a trend leader, not a follower; a free spirit who lives life to the fullest. Start your own trend by ignoring the rain and getting your summer wardrobe now, maybe a bit of positive thinking will bring the sun out…a girl can dream!
By Samantha Vandersteen
