New jewellery brands pop up all the time, so you would be forgiven for not immediately taking note. But when we tell you that this new brand was created by one of the entrepreneurs behind industry giant Pandora, then you might want to sit up and take notice.

Jesper Nielsen launched Endless Jewelry to give women the chance to wear truly individual items of jewellery by allowing them to create their own look. The kitsch charm of the charm bracelet has seen a revival in recent years with brands like Pandora making them lusted after items once again. With Endless Jewelry, Nielsen aims to give women the same high quality standards but at a more affordable price.


The bracelets themselves are made from soft calf leather and are available in nine different colour options. Not only that but they come in a variety of sizes and a choice of one, two or three bands. The cost for the bracelet itself starts at £45 and the relaxed look of the calf leather makes this a luxury item that you can wear day after day.

bracletsThere are already over 220 different charms available, designed by Danish jewellery designer Christina Hembo, to allow the wearer to make up to any number of different combinations.From simple stars or pearl drops to cheetah heads and cages stones, there is a huge array to choose from with prices starting at £20 per charm.


With Endless Jewelry already launched in over 80 stores across the UK and Ireland it won’t be long before we are all creating our own Endless collections.

By Samantha Vandersteen


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