Hands up if you frequently troll through an endless number of online stores, flicking madly back between Topshop and ASOS? Well no longer will you have to fear RSS (Repetitive Shopping Syndrome), with the launch of new online fashion search engine, Style in View, you can find all your favourite brands in one place.

It’s one of those ideas that is so simple yet smart, you wonder why no one thought of it sooner. Style in View brings together all your favourite brands so you can search for must have items without having to click through hundreds of different websites. All the usual suspects are there, from high street to high end and including YMC, ASOS, Topshop, Marc by Marc Jacobs and 7 for all Mankind, to name but a few of the 1000’s retailers currently on board.

It’s not just the big names either, over the coming months expect to see some exclusive boutiques popping up and selling their wares. With such a simple premise and such a gaping hole in the market it was really only a matter of time before fashion got their own Google. Any fashion lover will know that whilst Google may be a saviour for many things, fashion is definitely not its forte. Type in “midi dress” to Google and it is an avalanche of disappointment. You will click through to out of date items, websites that don’t ship abroad and blog posts on how to wear a midi before you even get to an actual garment. Type in “midi dress” to Style in View and all you will get is pages of gorgeous midi dresses to choose from.

The site has only recently launched so perhaps it’s too soon to tell how truly useful it will be, but with upcoming features such as building your own lookbook and fashion experts’ picks, we can feel a new fashion obsession coming on.

Visit the site and enjoy shopping here: http://www.styleinview.co.uk

By Samantha Vandersteen


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